Unraveling George at Villanova (Nike)

"A campus. A story. A full takeover."

A seeding kit and screening event at Villanova honoring the life and legacy of George Raveling. Coach, mentor, and one of the most important figures in the history of basketball.

Beyond the film screening, a full takeover of Villanova v. Georgetown game: arena graphics, live programming, and a broadsheet moment that brought his story to the campus he helped shape.