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Experience Design · Creative Executions · Production
Western States 100 for HOKA
"HOKA's Ground Support"
Defined HOKA’s presence at the Western States Endurance Run through pre-race activations and branded touchpoints that became a unified support system throughout the world’s oldest 100-mile trail race. From the Seating Kit to the finish line, every experience was designed to support runners, their crews, and families.
- — HOKA activation at Palisades Tahoe for the Western States Endurance Run
- — Six touchpoints across the course:
- — Seeding Kit, Start Line, Coffeebar / FreeTrail Studio, Tram / High Camp, Foresthill Bakery, and Finish Line
- — Concept, naming, and copy system
- — Full production and Vendor Oversight
- — Photo / video capture
Client
HOKA
Year
2026